Website design By BotEap.comEvery entrepreneur knows the importance of marketing.

Website design By BotEap.comThey know that having a solid marketing strategy is the key to winning new customers for their business. Customers are key components to the success of any business. Without customers, who provide the much-needed finances that help your business thrive, your business is doomed to fail. So the burning question on a small business owner’s mind would be, how can they get in front of their desired customers and grow their business without going broke?

Website design By BotEap.comAs mentioned earlier in this article, the key to growing a business is having a solid marketing strategy. Depending on the size of your business, you may not have access to a marketing department. In fact, you may be the marketing department right now.

Website design By BotEap.comNo matter where you are, this article will show you four free or inexpensive ways to grow your business by using organic marketing efforts.

Website design By BotEap.comOrganic marketing consists of those marketing efforts that will work for you in the long run. This form of marketing is free, but it does require a bit of effort.

Website design By BotEap.com1. Create a blog for your business. Blogging is one of the most cost-effective marketing strategies you can introduce to get your business message out to those who need to see it.

Website design By BotEap.comA blog can educate your audience about your business and articles can be tailored to meet the information needs of your industry.

Website design By BotEap.comThis is a low-cost strategy, because you’ll want to add your blog as an asset to your business; meaning you’ll want to buy a domain and hosting for it.

Website design By BotEap.comSome companies build their blogs on sites they don’t own; such as Blogger and WordPress.com. While these sites are used by many first-time bloggers, it’s not ideal for someone who wants full control over what they can do with their blog.

Website design By BotEap.comFree blogging platforms often come with stipulations. Paying for your domain name and using a site you have control over, like one you’d build with WordPress.org, is best for your brand.

Website design By BotEap.com2. Start an email list. This is an often overlooked method of marketing a business; although it is profitable. There is a bit of a learning curve involved with setting up and managing email lists, but many of the companies that offer these services have tutorials and teams that are ready to guide you through the entire setup process.

Website design By BotEap.comMany of the email marketing platforms have free trials.

Website design By BotEap.comFree trials give you the opportunity to test the size of these platforms to see which one fits your needs; as well as the needs of your business.

Website design By BotEap.com3. Use social networks. Depending on the type of business you own, you should choose a social media platform to market your services.

Website design By BotEap.comIf you’re a stylist, Instagram would be a great place to showcase photos of how you made your clients look their best.

Website design By BotEap.comA hairdresser could share photos and tips on the latest hairstyle they completed for one of their clients.

Website design By BotEap.comIf photos aren’t exactly your thing, you might want to use LinkedIn. If your audience is made up of professionals, this platform will allow you to connect with them and share your content in a way that makes you stand out from those who might use your services.

Website design By BotEap.comFacebook is also a platform that you can use to promote your business. With the ability to create groups, you could even create communities for those who interact with your company, allowing them to connect with others who love what your company stands for.

Website design By BotEap.comSocial media is free to use, but if you have the budget, you can always hire someone to set up and manage your social media account for you.

Website design By BotEap.com4. Create an electronic book. Business owners probably don’t see themselves as authors; and the thought of writing a long drawn-out book probably puts a sour taste in their mouths.

Website design By BotEap.comBut there is an ebook form that can really help grow your list of potential customers.

Website design By BotEap.comHave you ever seen a commercial that asks you to call a number to get your free ebook to find out more about whatever it is they were talking about in the commercial?

Website design By BotEap.comThose books that people are calling for are e-books, and they are a form of lead magnet.

Website design By BotEap.comA lead magnet is something of value that you give away in exchange for a name, email address, or some other form of contact information.

Website design By BotEap.comYou can then use the information you collect to build a list of people who are interested in the information you have to offer about a particular product or service.

Website design By BotEap.comThese eBooks are simple PDF files that are downloaded by the person who provided your information.

Website design By BotEap.comEbooks are inexpensive to make, because all you need is a word processing program and the ability to save the file you create as a PDF.

Website design By BotEap.comTo grow your business, it is imperative that you be creative. It may mean tapping into tools you might never have otherwise thought to consider.

Website design By BotEap.comWhile you may never have given much thought to writing an eBook, jumping into the social media waters, or even starting a blog, these are all profitable strategies that don’t cost you much, but can help you grow your business exponentially. . ways.