Website design By BotEap.comYou drive past those dealerships hundreds of times and never stop for fear of being swamped by salespeople. As he passes, he looks at all the vendors standing in front of the showroom windows, ready to pounce. This scene is so typical and makes a lot of people think, “Should I stop there?

Website design By BotEap.comMany people find themselves asking these same questions and for most it may be a reason why so many good used vehicles go unnoticed. In the Cincinnati Used Car Market, many dealers are starting to look at changing their tactics and approaches to how they approach customers. In today’s market, it’s all about making customers feel comfortable and creating an environment where people feel like they can come in and browse without the pressure to “Buy Buy Buy.”

Website design By BotEap.comIt doesn’t matter if you’re operating a small mom-and-pop lot or a huge mega lot with hundreds of cars for sale, all concepts boil down to the same thing, offering good quality vehicles at reasonable prices with a feeling that customers can look and feel without all the pressures. Having permission to look around on your own before a salesperson approaches you can make a big difference in whether a person takes the next step and asks for more information or walks away because she feels pressured to buy something.

Website design By BotEap.comMore and more dealers are beginning to understand the mindset of today’s buyers and changing their marketing tactics as well. Approaching used car sales in the same way as new, many dealers are starting to see an increase in user car sales, which for most is a saving grace in today’s market.