Website design By BotEap.comAs our ever-expanding world of technology creates more demands on our time (even though it’s supposed to free up more time for us, that’s fun!), it becomes increasingly clear to me just how important automation is to a real estate agent. .

Website design By BotEap.comWhat is automation? It’s having a system in place so you don’t even have to think about a certain part of your business. You have everything set up ahead of time, everything ready to go.

Website design By BotEap.comAutomation saves agents not only time and money, but also headaches and heart attacks. By automating certain systems in your business, you eliminate the pressure and stress that so many agents face, stress that can be avoided with the right systems.

Website design By BotEap.comAfter all, a stressed agent is not an effective agent. (I hear you laugh.) But seriously, there’s good stress and bad stress.

Website design By BotEap.comGood stress is the motivation and energy you feel when you are arranging a transaction. That’s a happy kind of stress.

Website design By BotEap.comBut then there’s the kind of stress where you have to send out three buyers’ packets, follow up with five phone calls requesting information about your services, and get a marketing activity report for a client who’s almost ready to make an offer, and all that. this before 4pm when you have to pick up your kids to take them to baseball practice.

Website design By BotEap.comThat’s bad stress. Automation in your business helps to get rid of negative stress. With the processes configured and already in place, you can perform those tasks without a problem.

Website design By BotEap.comThere are 3 main areas of your business that need to be automated:

Website design By BotEap.com1. Follow up.

Website design By BotEap.comThis is obvious. Today, there is no excuse for not having an automated tracking program. And yet I can’t tell you how many agents there are to whom I have to say, “Stop stamping your own envelopes. Have a printer do it for you!”

Website design By BotEap.comI know that many of us (myself included) like to control everything that happens in our businesses. But the truth is, once I learned to delegate 90% of my business to others, I was ten times more productive.

Website design By BotEap.comyou can be too.

Website design By BotEap.comYou can have someone print your banner ads. You can have someone put them in envelopes and mail them. Heck, you can even import the content of your marketing materials (like some of the systems we offer at The Lones Group).

Website design By BotEap.com2. Tools.

Website design By BotEap.comWhat do I mean by “tools”?

Website design By BotEap.combuy packages

vendor packages

Marketing Activity Reports

customer surveys

customer thank you letters

You never have to worry about writing another one of these once you create a template for each of them. All you have to do is open it, change the name, “File-Save As” and “Send”. Or “File-Save As” and “Print”. And away you go!

Website design By BotEap.com3. Lead generation.

Website design By BotEap.comYes, you CAN automate your lead generation. For example, let’s say you want to work with expired ads. Do you have an expired listing pack ready to go? How about a system to collect these names on a regular basis? And another to execute the delivery? Believe it or not, lead generation can be one of the most profitable areas of automation.

Website design By BotEap.comThink about everything you do every day and ask yourself, “Is this something I could give to someone else? Who can help me with this?”

Website design By BotEap.comPutting these three areas of your business on autopilot is the one task that will save you more stress than you can imagine. Start implementing them today.