Website design By BotEap.comA potential customer is someone who, in some way, has expressed an interest in something that you have to offer for sale. You are going to have many more leads than prospects and many more prospects than customers. You must constantly generate more business opportunities in the hopes of turning those opportunities into customers.

Website design By BotEap.comHere are 5 proven ways to generate more leads for your business.

Website design By BotEap.com1. Post content on your website regularly

Website design By BotEap.comPutting information on your blog or website frequently, and on a regular schedule, increases your chances of your website being ranked by search engines and connecting with your audience. Remember to check all your prospects’ content for grammar, clarity, and formatting. You want the information you provide to represent the type of products and services that you offer. If you make silly mistakes, it will reflect on your business.

Website design By BotEap.com2. Host a webinar

Website design By BotEap.comHosting a webinar is a great way to generate more business leads. A webinar is a live, web-based video or audio conference that connects the webinar host with an audience. It is an easy way to present your business and your unique personality to your prospects. And it doesn’t have to cost money. YouTube Live, Google Hangouts, and other websites and software packages offer free webinar services.

Website design By BotEap.com3. Record useful videos

Website design By BotEap.comVideo “connects” with your target market much better than text-based content. Videos are quick and easy to create and don’t even need to appear on camera if you don’t want to. There are many video sharing sites that attract millions of frequent users. YouTube and Vimeo are just two of many places you can host videos where you solve real problems in your prospects’ lives.

Website design By BotEap.com4. Answer questions on question and answer sites

Website design By BotEap.comPeople online visit websites like Quora, Yahoo Answers, and WikiAnswers to ask questions on almost every topic. This is one way to prove yourself as an informed leader in your field. The search engines on these websites allow you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.

Website design By BotEap.com5. Write an e-book

Website design By BotEap.comIt’s not difficult to write an e-book and you can offer it for free in exchange for a potential customer’s email address. Deciding on an ebook topic is important. If you have existing customers, what questions do they keep asking? Check out the questions on industry-related forums and Facebook groups. What do people ask for help with? If you provide the answer in your ebook, your prospects will want it.