How to create a documented content marketing strategy
Website design By BotEap.comKnowing what you’re doing, why you’re doing it, and when to do it is an essential component of any successful content marketing strategy.
Website design By BotEap.comBy documenting what needs to be done and how you will do it, you’ll be more likely to get it done. Plus, you’ll be able to better understand what’s working and what’s not, as well as better understand how much you should invest in your content plan based on the value you’ll receive from it. Without documentation, you’re just shooting in the dark.
Website design By BotEap.comMany areas are covered in a documented content marketing strategy, such as:
- Website design By BotEap.comDevelop audience personas
- Website design By BotEap.comDevelop your content plan
- Website design By BotEap.comAdvance your brand story
- Website design By BotEap.comDecide which channels you will use to publish your content
- Website design By BotEap.comWhat you hope to achieve with content marketing
- Website design By BotEap.comWho is your audience and how big is your audience?
- Website design By BotEap.comThe content marketing channels you plan to use
- Website design By BotEap.comHow do you define your worth?
- Website design By BotEap.comAnswer what strengths, weaknesses, opportunities and threats exist in the market