Website design By BotEap.comDirect marketing campaigns can be an effective way to increase a company’s revenue. The mailing list is the key ingredient in creating a successful campaign. National and local businesses can benefit from direct mail. Once a company decides which is its ideal candidate, it must decide its geographical area. When creating the appropriate list, it is necessary to correctly select the target geography. There are many ways to properly select geography for marketing mailing lists. You can select from the largest area to the smallest by states, counties, SCF, ZIP codes, transportation routes, or a radius from a specific location.

Website design By BotEap.comLarge national companies can select specific states. When selecting states, there is the option to select specific states or regions within the US These regions are divided into Northeast, Southeast, North Central, South Central, and West. Universal totals within states are extremely high unless the audience is extremely specific.

Website design By BotEap.comCounties within specific states can be selected. A county is the largest territorial division among a state. When selecting counties, most mailing list brokers will divide the county by zip code. This helps to show all the cities that will be included in a county selection. Counties still offer a large geographic area and the numbers can remain extremely high for a less specific audience.

Website design By BotEap.comAn SCF is a sectional center facility. More simply, an SCF is the first three digits of a ZIP code. This is a geographic area that is smaller than a county but larger than a ZIP code. SCFs can constitute major cities.

Website design By BotEap.comZip codes are a more objective option than county or state selections. A zip code is a zoned territory within a county. When selecting ZIP codes, there is the option to select by actual code or simply provide your listing provider with city names. By providing city names, the listing agent will ensure that you receive all zip codes within that city. This is an excellent option for a more localized business.

Website design By BotEap.comCarrier route codes will narrow your geographic selection even beyond a zip code. A transportation route is a smaller territory within a zip code. There are different types of transportation routes. They can be urban routes, rural routes, highway contract routes, PO box sections, and general delivery units. This form of geography is the most specific and equivalent to a neighborhood level. A reputable marketing broker should also be able to provide you with an operator route map at no charge to help you select the specific routes needed.

Website design By BotEap.comA radio selection can help a business select the geography closest to its location. This application allows the option to select a distance of a specific mile from the address or the option to select an amount from the starting point of the address. To mine a radius, a mailing list broker would only need the address and distance in miles or the number of records to run the list.

Website design By BotEap.comWhether it is marketing for a large or small business, it is important to select your geography correctly. Any marketing campaign will be more successful when the geographic area is correctly selected within your mailing lists. Precisely selected geography is as important as any other criteria in creating a list. It is always suggested to review your direct mailing lists by geography before sending them out. Many states have the same county names and it only takes one wrong selection to destroy your campaign.