Website design By BotEap.comHow AdSense determines which ads are relevant to your website is based on three main factors…
- Keywords discovered by AdSense exclusive crawler
- The AdWords Quality Score of each ad that matches your keywords
- Visitor demographics
Website design By BotEap.comThe first thing AdSense does when determining which ads to show is to collect all the ads that match your keywords. It then ranks those ads based on Quality Score. The Quality Score identifies how much money that ad makes for Google. Finally, determine whether visitor demographics, such as geographic location or search term history, can raise an ad’s Quality Score.
Website design By BotEap.comDetermine which ads match your keywords
Website design By BotEap.comThe AdSense crawler visits each page of your website and looks at the frequency of keywords on each page, as well as the META Keywords tag and keywords in the domain name and file name of each page.
Website design By BotEap.comThe easiest way to improve ad relevance is to make sure your most important keywords are in the file name of your page. Do not use abbreviations or numbers in the file name. Use whole words and separate them with hyphens. For example, take a look at this article. A good file name would be “how-to-get-more-relevant-ads-in-adsense.htm”. A bad file name would be “adsenseads.htm”.
Website design By BotEap.comWriting good headlines and subheads can also improve relevant ads. Use titles that answer your visitors’ questions. For example, you know people often search Google for “How can I improve AdSense relevancy?”. So use a title like the one I’ve assigned for this article, “How to Get More Relevant Ads on AdSense.” That will cause AdSense to find ads that also answer the same question.
Website design By BotEap.comUse the most important keyword in the desired context. That is, if you take the word “AdSense”, for example, there could be ads for “AdSense Secrets Revealed” and “1000 AdSense Templates” and “Improve AdSense Earnings”. If you’re writing an article on how to improve your AdSense earnings, make sure your article stays squarely in that context. That ensures that AdSense will show those ads.
Website design By BotEap.comquality level
Website design By BotEap.comEvery ad in the AdWords system has a Quality Score assigned to it. The score is largely based on two factors, the bid amount for that ad and how often that ad is clicked. There are other factors, including the quality of the landing page and how well the ad is written. But ultimately, the Quality Score determines how profitable the ad is for Google.
Website design By BotEap.comAdSense will give higher priority to ads that tend to generate more revenue for Google. It’s not just about how high the bid amounts are, but also how often they are clicked. Ads with lower bids may be clicked more often just because they are better written and therefore earn more for Google.
Website design By BotEap.comAs a publisher, you can help AdWords build a click history for each ad by improving the visibility of each AdSense placement. By placing AdSense creatives in the most visible places on your page, you will ultimately help AdSense determine which ads are most likely to be clicked.
Website design By BotEap.comAnother thing you can do is increase traffic to your pages. Make sure all your internal links are working. Create more internal links. Highlight different content pages on your home page.
Website design By BotEap.comAlso, make sure the AdSense crawler can crawl all of your pages. Revisit your robots.txt page to ensure no content pages are being blocked. Be sure to submit an XML sitemap to Google Webmaster Tools.
Website design By BotEap.comSometimes an advertiser will spend so much money on AdWords that AdSense will give their ads a higher priority and promote them across the entire publisher network, despite contextual relevance.
Website design By BotEap.comVisitor demographics
Website design By BotEap.comIf you visit your own pages and see some irrelevant ads, it’s often because AdSense is using your personal demographics to increase your Quality Score.
Website design By BotEap.comFor example, if you’re located in Los Angeles, AdSense calculates that restaurant ads in your city will have a higher Quality Score than contextually relevant ads.
Website design By BotEap.comAlso, AdSense takes a look at your Google search history. If you’ve been searching Google for “scrapbooking clubs”, AdSense will show ads for scrapbooking clubs on any AdSense website you visit, even when you visit your own.
Website design By BotEap.comTune in to your audience
Website design By BotEap.comOften times, the reason you see so many irrelevant ads is because your audience has widely varying interests. That’s usually the result of their content being so varied. When you consider Quality Score to be an important factor in determining which ads are shown on your website, you can improve the relevance of your ads by changing your audience.
Website design By BotEap.comTo do this, you need to determine which ads you’d like to see on your website. Then find out which audience is most likely to click on those ads. Then, you write content that perfectly appeals to that audience. Make sure all the content you post stays squarely in that focus.
Website design By BotEap.comYou may also need to redesign the website, use different images, or even change your writing style.
