Website design By BotEap.comThe key to success in any business largely depends on your ability to market your product or service. MBA students often spend years studying marketing as it encompasses and relates to almost all business operations. If you own a small business, you know the value of marketing, even if you don’t have an MBA or MBA specializing in marketing.

Website design By BotEap.comOne thing I found helpful in our company was thoroughly describing the steps we would take to market our products and services. Our company is a franchise company, specializing in mobile vehicle washing. Although our company, which generally served with only a few real products, this marketing scheme will help you design an overall marketing strategy for your company. You need one, even if you are a small company and a one-man or female show.

Website design By BotEap.comIt helps to build on past experiences and think about things that worked to get new customers. Ask yourself where my best clients come from, because obviously you would like to get a lot more. Here is a sample schematic we use; yours will be different, of course, but if you print this and then comment in the margin, then redesign yours to fit your specific knowledge, experience, and business model, you will be able to use this as a launch pad to design a World-class Marketing Manual.

Website design By BotEap.comMANUAL MARKETING

Website design By BotEap.comI. FREE ADVERTISING

Website design By BotEap.comNewspaper

Website design By BotEap.comB. Radio

Website design By BotEap.comCTV

Website design By BotEap.comD. Cable

Website design By BotEap.comE. Newsletters, email newsletters

Website design By BotEap.comF. Publicity stunts

Website design By BotEap.comII. FUND RAISERS

Website design By BotEap.comA. Prepaid credit cards

Website design By BotEap.comB. Gifts and fundraising events

Website design By BotEap.com1. Social reinforcement clubs

Website design By BotEap.com2. Churches

Website design By BotEap.com3. Non-profit groups

Website design By BotEap.com4. Student groups

Website design By BotEap.com5. Service clubs

Website design By BotEap.comC. Walk-A-Thons

Website design By BotEap.comD. Bike-A-Thons

Website design By BotEap.comE. Distribution in dollars

Website design By BotEap.comF. Co-offers (other businesses)

Website design By BotEap.comG. Advertising

Website design By BotEap.comH. Marketing opportunities

Website design By BotEap.comIII. FAX, EMAIL MARKETING

Website design By BotEap.comA. Fax lists and email lists

Website design By BotEap.comB. Fax on demand

Website design By BotEap.comC. Fax etiquette and law, not records

Website design By BotEap.comD. Share faxes and servers

Website design By BotEap.comE. Lists to share

Website design By BotEap.comIV. CHAMBER OF COMMERCE

Website design By BotEap.comA. Membership boosters

Website design By BotEap.comB. Neighborhood watch programs

Website design By BotEap.comC. Red Ribbon Week

Website design By BotEap.comD. Internet virtual stores

Website design By BotEap.comE. Door prizes

Website design By BotEap.comF. Open communications

Website design By BotEap.comV. PROMOTIONS

Website design By BotEap.comA. Car wash clubs, customer discount clubs

Website design By BotEap.comB. Fleet and program sales and corporate discounts

Website design By BotEap.comC. Ride-sharing programs

Website design By BotEap.comD. Corporate Employee Program

Website design By BotEap.comE. Coupon books

Website design By BotEap.comGift certificates

Website design By BotEap.comG. Good fax letters

Website design By BotEap.comH. Detail of direct sales coupons

Website design By BotEap.comBingo Certificates

Website design By BotEap.comJ. Ladies Day

Website design By BotEap.comK. Run for City Council or Sponsor a Small Business Candidate

Website design By BotEap.comL. Contests

Website design By BotEap.comSAW. COOPERATIVE

Website design By BotEap.comA. Types of companies

Website design By BotEap.comB. Domino’s Pizza

Website design By BotEap.comC. Car clubs

Website design By BotEap.comD. Kinko’s

Website design By BotEap.comE. Other franchises

Website design By BotEap.comF. Franchisor Leads

Website design By BotEap.comG. Distribution

Website design By BotEap.comH. Reasons and savings

Website design By BotEap.comI. Potential contacts and references

Website design By BotEap.comVII. DIRTY

Website design By BotEap.comA. Franchisor

Website design By BotEap.comB. Equipment

Website design By BotEap.comC. methods

Website design By BotEap.comD. Mail

Website design By BotEap.comE. Telephone

Website design By BotEap.comF. Sending faxes

Website design By BotEap.comG. Rainy days

Website design By BotEap.comH. Competition

Website design By BotEap.comI. Direct Sales / Telemarketing

Website design By BotEap.comJ. Competition

Website design By BotEap.comK. Sale by contract

Website design By BotEap.comL. Sabotage of employees

Website design By BotEap.comVIII. ADVERTISING

Website design By BotEap.comA. Yellow pages

Website design By BotEap.comB. Newspaper

Website design By BotEap.comC. Radio

Website design By BotEap.comD. Newsletters

Website design By BotEap.comE. Programs

Website design By BotEap.comFTV

Website design By BotEap.comG. Cable

Website design By BotEap.comH. Signaling

Website design By BotEap.comI. Flyers

Website design By BotEap.comJ. Distribution

Website design By BotEap.comK. Keychains

Website design By BotEap.comL. Pens-Pencils, fridge magnets

Website design By BotEap.comMr. word of mouth

Website design By BotEap.comN. Press releases