Website design By BotEap.comIf you own a business that sells cosmetic products of any kind, whether it’s the expensive, high-end brand type or a low-cost, high-volume alternative; Either way, it makes sense to outsource the manufacturing of these products and your private label. Interestingly, all of the top luxury brand cosmetics do not own their own laboratories or manufacturing facilities, oh I guess some do, those that have been in business for many decades, but most of them outsource.

Website design By BotEap.comWhy do you ask? In reality, most of these big brand name companies that sell cosmetic products such as anti-aging skin creams, lotions, and foundations are really marketing companies. They spend all of their time marketing, branding, and advertising their products. They are busy organizing promotional events and sending people out into the field to represent their products.

Website design By BotEap.comThat’s what they’re good at and that’s what they do. For example, you’ve seen top-notch products in malls where a pretty girl will give you a sample of a skin cream, serum, toner, or even a spot treatment. Once this sample is placed on her skin, she can feel its calming process and is therefore more likely to buy it. This is what they specialize in, and they do it because it’s what they’re good at.

Website design By BotEap.comBusinesses do much better when they can expand their product lines to solve all the needs of their customers and clients. For example, they may want different types of skin creams that help in different situations. For example, exposure to ultraviolet light to prevent sunburn, or a cream that soothes the skin after prolonged contact with salt water. In addition, the ingredients in these products must be able to interact with chlorinated water and at different temperatures.

Website design By BotEap.comDoes your company have the labs to do all of this, do they have the experience, and where will you find the best chemists in the country to do all of this for you? Are you starting to see the incredible capital expense required to have your own labs and manufacturing facilities? Now you can see why so many major companies outsource the manufacturing of these products to companies that specialize in private label manufacturing.

Website design By BotEap.comThere is so much more to moisturizers, skin creams, tanning lotions, and skin care products. You can’t know everything, and that’s why you need a good solid lab and a manufacturer to back it up. You need someone who can coordinate private label, special brand packaging, and just the right product to introduce to your brand loyalists who are willing to pay you big bucks to solve all their cosmetic needs. You also have a responsibility to get it right and still keep a profit.

Website design By BotEap.comIn this case, outsourcing jobs and contract manufacturing. Not only is it logical, when you stop and think about it, it’s really the only answer. Outsourcing is the solution, now it’s your job to execute that strategy. In fact, I hope you will please consider all of this.