Website design By BotEap.comIn times of recession, it is small businesses that suffer the most. And usually, in these situations, many of these companies decide to cut a part of their advertising budget. But this is a misstep as it is through advertising that a business owner can attract new customers. When you have new customers, the possibility of improving the sales of your business is great.

Website design By BotEap.comWhen it comes to effective advertising, nothing beats web marketing. In contrast to offline marketing, web marketing is cheaper and generates a higher ROI (return on investment). With web marketing, you can better analyze your marketing strategies. You can identify which of them work and which don’t. That makes it easier to eliminate ineffective marketing strategies and create better ones.

Website design By BotEap.comAnother thing that makes web marketing so much better than offline marketing like magazine ads is that in this type of marketing strategy, you can specifically target your customers. Therefore, you can be sure that you are attracting customers with great potential to buy your product or service. You can do this through SEO or search engine optimization, an important aspect of web marketing. With SEO, you can choose your keywords to target a specific group or audience.

Website design By BotEap.comThere are two options in handling SEO: you can do it yourself or hire a professional SEO company. Although you can save a lot by doing SEO on your own, there is still the potential to lose a lot of time and even your ad budget. This is especially true if you don’t have enough knowledge about SEO and how to do it.

Website design By BotEap.comDelegating the SEO work to a professional could be a pain in the pocket, especially if the company takes over the tasks from your site design to optimization. But do not worry. You can still cut costs by outsourcing some parts of the SEO process; It can be site content creation or web development.