Website design By BotEap.comMarketing is a form of communication between a company and potential customers to present and promote the values ​​of a certain product or service. The main objective of marketing is to sell. Social media marketing is to take the benefit of social network to realize some of the marketing goals like promotion and building relationship with customers etc.

Website design By BotEap.comSocial media marketing is used to introduce businesses through social media and use this as a way to communicate a message to potential customers. Social networks refer to different websites that allow interaction between users and the exchange of information through a variety of channels. The content can come in the form of blog articles, presentations, videos, eBooks, etc.

Website design By BotEap.comBelow are some of the major websites.

• Website design By BotEap.comFacebook: It is considered the most popular social network and also a network with the largest number of potential customers. Facebook pages are for celebrities, companies and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
• Website design By BotEap.comLinkedIn: LinkedIn is considered to be the largest professional business network. Allows you to share posts and profiles.
• Website design By BotEap.comTwitter: it differs by its microblogging from sending short messages called tweets. Use hashtags.
• Website design By BotEap.comYouTube, Vimeo – These websites host video files. The videos can be promotional, how-to, or you can start a video blog. You can promote a video by sharing the link on other social channels.
• Website design By BotEap.comGoogle+: Use Google+ profiles for individuals, Google+ pages are for companies and institutions. Google has stopped having Google+
• Website design By BotEap.comPinterest, Instagram, Flickr – these 3 websites are a platform for sharing visual content. It allows images and short videos for online stores, decorators, clothing manufacturers, etc.
• Website design By BotEap.comFoursquare, Yelp: Most of the time, tourists use these social networks to get reviews about the places they visit.

Website design By BotEap.comBlogging is a form of social marketing that uses blogs to create and publish content while building a relationship with readers. Blogging is an interactive way of publishing content on the web. The act dates back to the 1990s to around the 2000s. It comes from the word “weblog” and posts useful, practical, and engaging content.

Website design By BotEap.comWordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, engage with readers and analyze your performance.

Website design By BotEap.comTips on using social media for marketing include

• Website design By BotEap.comPersonalization – You need a profile image, business description, cover image, business URLs, and lastly, your business location.
• Website design By BotEap.comSocial Media Optimization – This means that if a visitor enters your business name into a search engine, it should be easy to find within seconds.
• Website design By BotEap.comFollow Social Media Guidelines: Guidelines on the text and URL on the cover photo, conditions when arranging the process online, and limitations must be strictly adhered to in order to avoid a ban.
• Website design By BotEap.comEvaluation: Requires monitoring and analysis to evaluate its performance and determine if the results are satisfactory. If the results are not satisfactory, the approach and methods should be changed.

Website design By BotEap.comWhen you intend to use social media for promotion, there are 2 main divisions of promotion for social media. These are the paid and free ads.

Website design By BotEap.comPaid ads allow direct promotion with paid ads. You can also track the conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Website design By BotEap.comTools for the management of Social Networks.

• Website design By BotEap.comTools for planning include Google Calendar and Post Planner.
• Website design By BotEap.comTo manage your social channel – Hootsuite, Tweetdeck
• Website design By BotEap.comFor monitoring: Google Alerts, Google Analytics and Social Insights.

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