Tea "What, why, when and how" of a content plan
Website design By BotEap.comFor a moment, view your website without the words, images, videos, audio, embedding applications, or even raw data. How does it look and feel now? Empty, inanimate, useless and worthless! Well that sums up the value of web content. With that said, you cannot fill your website with just anything. The content that you place and distribute on the World Wide Web must have a purpose, which can be to build branding, drive online sales, simply deliver information to visitors, or a combination of all of these. When content falls short of these goals, it is nothing but noise. So what differentiates meaningful, relevant, and goal-oriented content from noise? The answer is: a strategic content plan.
Website design By BotEap.com“What is the content plan? Do I have one for my website?”
Website design By BotEap.comThe question is obvious unless you are an online marketer who spends hours mapping digital marketing campaigns. Simply put, the content plan is a model of what content you post online, when, on what platform, for whom, and for what purpose. The other experts can add to the definition to broaden its scope, but the essence is drawn from this single sentence. Now, addressing the last part of your question, “Do I have one for my website?”; Well, if you have a documented plan for the content you post on the internet, your answer is yes. Otherwise you still need one.
Website design By BotEap.com“Okay! I don’t have a content plan and I don’t think I need one either.”
Website design By BotEap.comThat is a common perception and there is nothing wrong if you feel the same way. However, please answer these questions to see if there is a position change regarding your Content Plan claim.
- Website design By BotEap.comAre you happy with the cost per visitor you extract from your website?
- Website design By BotEap.comDo you remember who published the last web page / blog post on your website?
- Website design By BotEap.comIs your Facebook Page “Like” and “Comments” count skyrocketing?
- Website design By BotEap.comDo you plan and analyze online content alongside other marketing content?
- Network research
- User Research
- Content Profiles
- Content scheduling
- Content generation and sourcing
- Distribution
- Audit and Measurement