Website design By BotEap.comPersonal branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control how you are perceived by the community you serve. Oprah, Tiger, Madonna – they soon realized that talent alone would not get them to the top of their fields. That is why they created and promoted unique Personal Brands. And now you can too.

Website design By BotEap.comPersonal branding works for businesses, professionals, and entrepreneurs alike

Website design By BotEap.comYou don’t have to be a celebrity to reap the rewards of personal branding. Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, we will work together to focus on your goals. We’ll start by looking at your unique strengths and differentiations, your competitive landscape, and your target audience. We will then develop a game plan to achieve your goals.

Website design By BotEap.comThe key to personal branding success:

Website design By BotEap.comDefine yourself instead of letting others define you

Website design By BotEap.comYou can shape your customers’ perception of you simply by defining your strengths, values, goals, and personality and presenting yourself in a compelling and persuasive way. Express yourself and what you stand for to everyone you meet: clients, colleagues, friends, neighbors and strangers. Do this steadily and consistently, and you’ll create an effective and lucrative personal brand.

Website design By BotEap.comThe eight laws of personal branding

Website design By BotEap.com1. The Law of Specialization: A great Personal Brand must be precise, focused on a single strength, talent or achievement. You can specialize in one of many ways: skill, behavior, lifestyle, mission, product, profession, or service.

Website design By BotEap.com2. The Law of Leadership: Endowing an Online Personal Brand with authority and credibility requires that the source be perceived as a leader by people in its domain or sphere of influence. Leadership derives from excellence, position, or recognition.

Website design By BotEap.com3. The Law of Personality: A great personal brand must be built on the foundation of the source’s true personality, flaws and all. It’s a law that removes some of the pressure from the Law of Leadership: you have to be good, but you don’t have to be perfect.

Website design By BotEap.com4. The Law of Distinction: An effective Personal Brand needs to express itself in a different way than the competition. Many marketers build intermediate brands so as not to offend anyone. This is a route to failure because your brands will remain anonymous among the crowds.

Website design By BotEap.com5. The Law of Visibility: To be successful, a Personal Brand must be seen again and again, until it imprints itself on the consciousness of its domain or sphere of influence. Visibility creates the presumption of quality. People assume that because they see one person all the time, they must be superior to others offering the same product or service.

Website design By BotEap.com6. The Law of Unity: The person behind a Personal Brand must adhere to the moral and behavioral code established by that brand. Private conduct should reflect the public brand.

Website design By BotEap.com7. The Law of Persistence: Any personal brand takes time to grow, and while you can speed up the process, you can’t replace it with advertising or PR. Stay with your Personal Brand, without changing it; be unwavering and be patient.

Website design By BotEap.comThe Law of Good Will: A Personal Brand will produce better results and last longer if the person behind it is perceived in a positive way. It must be associated with a value or idea that is universally recognized as positive and valuable.