Website design By BotEap.comPhineas Taylor Barnum (July 5, 1810 – April 7, 1891), American showman best remembered for his entertaining hoaxes and for founding the circus that eventually became Ringling Brothers and the Barnum and Bailey Circus.

Website design By BotEap.comPT Barnum was a marketing master and free advertising genius. I recently read his book, “The art of getting money or golden rules to make money”. It really amazed me how common sense this man had to be over 100 years ago.

Website design By BotEap.comAnd what a great businessman he was… He fell on his face several times and was able to get up and get back in the game. His life and his writings are very inspiring.

Website design By BotEap.comHis biggest hits came from his constant promotional, publicity, and publicity stunts. He sure would do some weird things to get attention, but it worked. And even though he promoted some weird stuff, like Fiji the Mermaid, his integrity was always intact.

Website design By BotEap.comOne of the most effective and practical things he would do to promote the circus… When they got to town, they would have a free parade down Main Street. This would let everyone know you were in town and get residents excited to come see the show.

Website design By BotEap.comIs it time for you to pull a publicity stunt?

Website design By BotEap.comYou probably remember that famous Super Bowl when Janet Jackson exposed her chest. Or more recently, when Paris Hilton was arrested for drinking and driving at the same time as her new movie was released.

Website design By BotEap.comAnd how about the celebrity sex tape, featuring former “Saved by the Bell” star Dustin Diamond, who played Screech. He apparently was about to lose his house due to lack of work. He claimed that he has no idea how the X-rated tape was released.

Website design By BotEap.comYes of course.

Website design By BotEap.comNow he gets paid for all kinds of interviews. And now that you’re in the spotlight, I’m sure you’ll be inundated with job offers.

Website design By BotEap.comIt’s worth noting that it’s best if the cheat is designed so that it doesn’t backfire. But even Janet’s wardrobe malfunction was probably well timed with a reasonable estimate of how many people she would offend and how much they would have to pay in fines versus fines. how much she earned from CD sales, building ratings for her next appearance, etc. She certainly dominated the news for a few weeks, didn’t she?

Website design By BotEap.comExample of a life insurance agent publicity stunt

Website design By BotEap.comA slow run, you can get a boost from a trick. Now, I’m not suggesting you run naked… but you may well want to consider what you might want to do, as a publicity stunt or a “big” marketing stunt, to get a lot of attention and create a lot. of conversation with you or your company as a topic.

Website design By BotEap.comYou might even try to figure out something to do within your own customer base that never “goes public” but generates a lot of excitement among the base.

Website design By BotEap.comAn agent in Phoenix rents out a popular bar every St. Patrick’s Day, and adds a huge marquee that covers the entire parking lot, invites all of his clients and everyone they want to bring to their party…he ties up the traffic and makes the local news.

Website design By BotEap.comThis is clearly a hack that serves this purpose.