Expanded Content Labels

Having more space to share information with consumers is key to maintaining shelf appeal, getting brand messages across, and meeting regulatory requirements. Especially in the Health & Beauty, OTC and Nutraceutical markets where package profiles are smaller and finding space for government required health and safety information is challenging.

ECLs are an efficient solution that can eliminate paper inserts and cartons while still ensuring the information does not crowd your brand image or leave consumers uninformed about the product. They can help you communicate important safety information, ingredients lists, instructions for use and more in a way that catches the consumer’s eye.

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Depending on your needs, there are many different types of Expanded Content Labels. These include multi-ply labels, booklet labels, fold-out labels and peel-and-reseal labels. All of these labels have a pressure sensitive backing that adheres to the packaging and a resealable front panel.

What Are Expanded Content Labels and How Do They Work?

There are several manufacturing options for extended content labels. One of the most efficient is in-line produced where single-pass printing and finishing streamlines the process, eliminates mismatched components, ensures brand consistency, and reduces your bottom line. The result is up to 600% more content area than traditional single wrap labels.

When designing and printing your expanded content labels, it’s essential to consider the type of label printing method that will work best for your business. Digital printing is the most cost-effective and environmentally friendly option, while flexographic (traditional) printing allows for more detailed artwork and vibrancy.

Flexible and customizable, extended content labels are a versatile and effective way to share the information that is most important to your consumer. Whether you need additional directions, multiple languages, drug or supplement facts or other FDA regulated information, your design team will work with you to create the label that meets all of your specific needs.

FoilFlex 540 wrap labels double the amount of real estate on your bottle without adding another label or reading glasses! These labels can be designed with up to two, three or four pages of content, allowing for more room to provide instructions and coupons.

For more space, there are also multi-layered labels that can be printed with up to five pages of art in multiple colors. These can be used for warranties, lengthy ingredients and other non-promotional content.

Recently introduced to the marketplace, cut and stack labels are the ideal solution for brands that have limited space and need to pack in a lot of information. Traditionally, these labels have been made with pressure sensitive labels that combine one or more plys to create a hinged multi-page label.

However, the growth of new product categories and the need to meet regulatory requirements for more information is driving the need for a wider variety of multi-page labels. Quality Assured Label recently introduced backpack (r) roll-fed and cut & stack extended content labels, making it possible to increase the number of pages and provide more space for important information in a new way.