Google Ads Suspensions

Getting suspended from Google Ads can be a real pain. It can also be confusing and even frustrating if you don’t understand why it happened. The platform is strict about maintaining a healthy digital ecosystem that prioritises user safety, and it’s not uncommon for an account to be suspended when there is a violation of one of their policies.

The good news is that in the vast majority of cases, a suspension can be reversed and your ads reinstated if you follow the correct appeal process. But, understanding what causes an Google Ad Suspension can help you avoid a costly mistake in the future. As an advertiser, it is your responsibility to ensure that all of the content and creative you create for your ads comply with the Google Terms of Service. This includes checking that keywords are not a prohibited word or phrase, using a trademarked term, or even using an image that may be copyrighted.

It is also your responsibility to keep all of the information on your website accurate, including the pricing and business practices that you use. If you have any misleading information on your site or in your ads, it will likely cause your account to be suspended. For example, if you claim to offer free web hosting and then charge a processing fee on the other end, this is considered misleading by Google.

What Causes Google Ads Suspensions?

The first thing to do if your Ad is disapproved is to find out why it was disapproved. You can do this by reviewing the disapproval notification in your email. Then, quickly edit the ad to remove any forbidden words or trademarked phrases and submit your change so that Google can review it again.

If you are disapproved because of a policy violation, then the next step is to review and address the issue that caused the violation. This could include cleaning up your site, ensuring that all of the ad extensions you use are accurate and up to date, or changing any other content or business practices that violate the policy.

Communication with Google’s support team is essential during this process. Advertisers can submit an appeal to Google, providing detailed explanations and evidence to support their case. It’s vital to be transparent and cooperative throughout the appeal process, as dishonest or evasive behavior may further harm the advertiser’s credibility. Google typically reviews appeals within a few business days, although the timeline may vary depending on the complexity of the case.

It is important to treat this as a single opportunity to get your account back. Be honest, professional and courteous in your communication with Google, and clearly explain why you think that your account should be reinstated. This will help make the best case possible for your account to be reinstated. The main reason that accounts get suspended is because they violate a Google Ads policy. There are three main types of policies that could lead to an account suspension: