Website design By BotEap.comSocial media trends to watch out for

Website design By BotEap.comA social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be!

Website design By BotEap.comMajor platforms like Facebook, Twitter, LinkedIn and Instagram are fighting for market shares by adjusting their business models to balance delivering better shareholder returns with improving user experience.

Website design By BotEap.comAs these platforms develop, the way you use them for your small business must also change.

Website design By BotEap.comLet’s hope for some ways to promote your business on social media in 2020.

Website design By BotEap.comFacebook

Website design By BotEap.comMore than 18 months later, the Federal Trade Commission officially ruled that Cambridge Analytica misled Facebook users. The company had collected personal data from millions of Facebook profiles without people’s consent and then used it for political advertising purposes.

Website design By BotEap.comAlthough Cambridge Analytica went bankrupt shortly after the scandal, Facebook is still working hard to strengthen its data access processes and convince people to trust its new platform dedicated to news.

Website design By BotEap.comFacebook launched Facebook News to a subset of people in the US. That means that while you’ll still see posts from family and friends in your main feed, Facebook News will publish content from a team of journalists (employed by Facebook).

Website design By BotEap.comThis year, the company is also focusing on cryptocurrencies and establishing its Facebook Pay feature. This could mean your small business could add platform selling to your account soon.

Website design By BotEap.comAlthough the launch of Facebook Watch did not go as expected (only 140 million people watch the videos and shows daily, which sounds huge, but it does not compare to the 1.6 billion daily assets of the platform in general). Still, it looks like Facebook is going to make another go in 2020, so let’s see what that means for video marketing.

Website design By BotEap.comWhat do these changes mean for your social media marketing strategy?

Website design By BotEap.comWe’ll have to wait and see. The more proprietary content the company creates, the more vendors can compete to stay visible.

Website design By BotEap.comTwitter

Website design By BotEap.comThe company recently announced that it would stop running political ads and is updating its global privacy policy to provide users with more information about what data advertisers might receive.

Website design By BotEap.comWe also wonder what the company’s vice president of design and research, Dantley Davis, meant by his recent announcement about a number of changes that could be coming to the platform as early as next year.

Website design By BotEap.comHow will this affect the way you promote your business on social media?

Website design By BotEap.comYou could have the ability to limit who retweets your tweet (which I don’t see as a feature that entrepreneurs would use much, we love our retweets!) and the ability to tweet something to a specific group based on their interests.

Website design By BotEap.comLearn more about how to use Twitter hashtags.

Website design By BotEap.comLinkedIn

Website design By BotEap.comSince its launch in 2003, LinkedIn has become the world’s largest professional networking platform.

Website design By BotEap.comMicrosoft acquired the platform for $26.2 billion in 2016, and with access to Microsoft resources, we’ve seen updated career insights and more specific announcements.

Website design By BotEap.comWe’ve also seen the return of LinkedIn groups.

Website design By BotEap.comA LinkedIn group allows your company to create a discussion forum related to your industry. This gives you the opportunity to start a special interest group of like-minded individuals specific to your product, service, and/or expertise.

Website design By BotEap.comGroups also provide excellent visibility for your business as each member that is part of your group will have your logo on their profile. Group owners now also have the ability to post different types of media, such as images and videos, and push notifications enable real-time conversations.

Website design By BotEap.comExecutive Suite has more than 300,000 members and brings executives together with a web series, how-to tips and discussion forums.

Website design By BotEap.comWhat do LinkedIn groups mean for your small business?

Website design By BotEap.comHopefully a better way to foster a sense of community, find candidates for open positions, and gain brand visibility, to name a few.

Website design By BotEap.cominstagram

Website design By BotEap.comYou may remember that Instagram tested the removal of likes in several countries, including Australia, Japan, Italy, and Ireland. Likes aren’t gone: In the US and Canada, you can still see the like count on your own photos and videos, but not on others’ posts.

Website design By BotEap.comSo where did this come from? Instagram, which is owned by Facebook, has long dealt with people using hacks and workarounds. These mostly come from bots and unscrupulous companies that manipulate the app to make themselves or other users appear more popular than they really are. So this is an attempt to make Instagram more authentic.

Website design By BotEap.comInstagram says, “We hope this test will take the pressure off of how many likes a post will get, so you can focus on sharing the things you love.”

Website design By BotEap.comWhile many entrepreneurs and small businesses are good at this, influencers and video marketing agencies are not.

Website design By BotEap.comHow can they show companies how popular they are? How will they show commitment?

Website design By BotEap.comBut for the average small business owner who isn’t buying likes or gaming the system with bots, this could be a good thing.

Website design By BotEap.comIf your social media marketing strategy includes engaging content and you’re happy to focus on comments and increasing followers, you’ll be fine.

Website design By BotEap.comWhile IGTV got off to a slow start, it is now considered one of the biggest social media trends out there. After Instagram announced earlier this year that it would allow one-minute previews of IGTV videos in the main Instagram feed, users (and businesses) began to take notice.

Website design By BotEap.comUnlike his other Instagram videos, IGTV videos can be between 10 and 60 minutes long. This offers a great video marketing opportunity for doing interviews, behind-the-scenes features, and much more.

Website design By BotEap.comSince we can now add landscape oriented videos as well, I have been adding my Business Edge Show videos which have gotten a lot of traction.

Website design By BotEap.comThese are just some of the changes you can expect to see across the major platforms this year. I’m sure there will be many more as the year goes on as things are always changing!

Website design By BotEap.comTo effectively promote your business on social media in 2020, it’s essential to not only understand social media trends, but also embrace them.

Website design By BotEap.comIf you find it difficult to stay on top of social media, consider hiring an agency that can create strategies that are specific to your social media needs and goals so you can focus on building your business.