Website design By BotEap.comI’ve always thought of brands as an extension of humans; Like us, brands also have a life journey. Every day a new brand is born and, like a newborn child, it also comes with certain attributes and characteristics, which only become obvious and understandable when we come into contact with it on a regular basis.

Website design By BotEap.comChildren are often given “tips” and dos and don’ts for dealing with everyday life. Similarly, brands also need some rules to help them create a distinguished image of themselves in the marketplace. These rules are created by carefully examining your market, the competition, and the purpose for your existence.

Website design By BotEap.comLater, when a child starts going to school, he develops his own list of dos and don’ts and a way of life that is tailored to his wishes and dreams. A brand also builds dos and don’ts, clearly stating how it will look, behave, and speak. Just like the simple things that guide us in everyday life form the basis of our existence and make things extremely organized and easy, the brand guidelines, in a very efficient and systematic way, emphasize how the brand will unleash your content on the world. This provides a solid framework to use as a starting point for any branding work.

Website design By BotEap.comLike traffic lights, guidelines provide a sense of direction. Creativity within limits can be challenging, but at the same time, it provides needed direction. When you have too much to explore, it can be intimidating and paralyzing. And in the end, you may be exploring multiple routes without knowing exactly where to go. When a thoughtful guide is created, it gives the brand team a clear understanding of how to get things done rather than just beating around the bush.

Website design By BotEap.comLife without rules is unimaginable. In fact, without rules it would be chaotic. So how can a brand live its life without regulations or guidelines? It is these guidelines that distinguish the brand from the others; They provide the direction you need to achieve your goal. Brand guidelines give the brand a sense of consistency. This is vital as it ensures that there is symmetry and coherence in the brand’s voice that resonates with the audience. Thereafter this will build brand awareness and build trust.

Website design By BotEap.comSo whether you’re a startup, an already well-established brand, or thinking of rebranding, it’s never too late to develop brand guidelines.