Website design By BotEap.comFacebook offers a revolution in online marketing. With around a billion users worldwide and almost half of the UK population now part of the Facebook community, it’s crazy to ignore this powerful marketing channel.

Website design By BotEap.comThere are 30 million users in the UK alone, and to gain access to users to promote your product or business, you need to create a Facebook business page.

Website design By BotEap.comA Facebook business page allows you to build relationships with your customers, meaningful long-term relationships, and create a two-way conversation. You can get direct feedback from your customers about your product, competition, or campaign.

Website design By BotEap.comYou can create an online community and develop it and use it as part of your business, for blogging or any other type of web activity.

Website design By BotEap.comYou can also create your brand on Facebook, this is called Social Commerce. In fact, you can have a store within the Facebook environment.

Website design By BotEap.comNow what this allows you to do is basically promote and showcase your products, but they can also shop from Facebook. Now, previously, you had to make the customer leave Facebook, which would create a drop in the number of users who would complete the purchase process.

Website design By BotEap.comFacebook allows you to access this new audience that has never been available to online marketers before, an online focus group in a relaxed environment. If you can tap into that marketplace and have something that’s interactive or conversational, you can really harness the power of Facebook to share a product or business idea.

Website design By BotEap.comFacebook allows you to send information to your customer base. Just like you would with an email newsletter, people who subscribe to an email newsletter expect to receive one monthly or quarterly. You can do this with Facebook updates in a similar way, except they are often more regular, perhaps once or twice a week, informing a customer of an upcoming sale with your e-commerce perhaps or just an event you’ll be attending. or something similar.

Website design By BotEap.comWord of mouth is key in a sales environment, to really drive and generate more sales.

Website design By BotEap.comFacebook digitizes this word-of-mouth mentality, allowing the sharing of product content among friends and recommendations especially.

Website design By BotEap.comYou can use Facebook Pages and Facebook Business to drive traffic to your website. Some pages have a better strategy or effect than others.

Website design By BotEap.comSometimes it’s better to keep it pretty focused within the Facebook environment to be more successful.

Website design By BotEap.comYou can also use Facebook in a customer service role. For example, if you are shipping packages and your customer hasn’t received it yet, you can update it via Facebook.

Website design By BotEap.comWithin Facebook, you can now have pretty much anything you want within the Facebook environment. This could be an eCommerce store, a sign up for a newsletter or competition, or perhaps a micro version of your website.