6 ways to increase sales after the holidays
Website design By BotEap.comYour Business Guide to Overcoming Post-Vacation Fatigue
Website design By BotEap.comIt’s no wonder people buy more during the holiday season. A report from Adobe Analytics found that consumers spent $ 80.3 billion, and that was only online, from November 1 to December 6, 2018.
Website design By BotEap.comIf you were lucky, your business enjoyed great seasonal success.
Website design By BotEap.comBut whether you’ve made big profits or experienced a drop in holiday sales, there are ways to increase sales in January. I share 6 of my favorites:
Website design By BotEap.com1. Launch another sale.
Website design By BotEap.comWhile customers may feel post-holiday fatigue after an overwhelming number of Black Friday, Cyber Monday, Christmas, and Boxing Day deals, you can still reach your target audience with a tempting winter sale.
Website design By BotEap.comHere’s a good example: Clothing and home retailer Anthropologie has a winter sale on all sale items. By taking another 40% off items that are already reduced in price, you attract customers and remove old stock to make room for new spring inventory.
Website design By BotEap.comRemember, your fans are smart, so be authentic rather than simply putting up a sale sign on a poorly sold product or calling a small discount “winter clearance.”
Website design By BotEap.com2. Match New Years Resolutions.
Website design By BotEap.comRegardless of what product or service you sell, there is probably a way to tie in the “New Years, New You” angle.
Website design By BotEap.comA 2018 survey by Tangerine found that nearly 70% of Canadians have made resolutions. More than half of those surveyed focused on improving their physical health and almost a third wanted to improve their financial management.
Website design By BotEap.comSo, start by thinking about how your product or service improves someone’s:
- Website design By BotEap.comFinancial, personal or professional success
- Website design By BotEap.comHealth or wellness
- Website design By BotEap.comConfidence or self-esteem
- Website design By BotEap.comProductivity
- Website design By BotEap.comRelations
- Website design By BotEap.comYour business hours and location on Facebook and Google My Business.
- Website design By BotEap.comOld tweets pinned to your Twitter account.
- Website design By BotEap.comImages for Google My Business and Instagram.
- Website design By BotEap.comProfile photos for all your social media accounts.