Content Marketing – Google Style

Website design By BotEap.comYou no longer have an excuse for not developing and marketing content. Google has solved that problem for you with the launch of Google Sites, which provides an easy way to make information accessible to people who need quick access to current data.

Website design By BotEap.comAccording to Google, “People can work together on a site to add attachments, information from other Google apps (such as Google Docs, Google Calendar, YouTube, and Picasa), and new free-form content. Creating a site together is as easy as editing a document, and you’re always in control of who has access—whether it’s yourself, your team, or your entire organization. You can even publish sites around the world. The Google Sites web app can be accessed from any computer connected to the Internet.”

Website design By BotEap.comThat’s all good, but here’s the best idea to use it: content marketing. If you’re not technically savvy, don’t have a website, or have no control over the content on your website, Google Sites is for you. These are the advantages of this tool:

  • One-click page creation.
  • No HTML required.
  • make it yours with templates.
  • Upload files and attachments.
  • Even embed rich content.
  • Quickly change or update files.
Website design By BotEap.comIf you handle internal communications, this is a great way to market your employee-only content. For the public relations professional, it’s an excellent tool for setting up an online media room or for marketing white papers. This is an example of a Google Sites company intranet, a team project site, and a student club.

Website design By BotEap.comSo you no longer have to rely on your IT guys nor can you use them as an excuse.

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