Website design By BotEap.com3 Ways to Help Better Position Your Business for Success in the Marketplace

Website design By BotEap.comFinding your business niche is the first step in defining your brand. If you don’t understand how to position your business in the marketplace or what you’re selling and why, then you won’t be able to market your business effectively.

Website design By BotEap.comIt is important to find your business niche so you can:

Website design By BotEap.com• Differentiate yourself from your competitors;

Website design By BotEap.com• Optimize your website for the right keywords;

Website design By BotEap.com• Have a clear message in all marketing materials;

Website design By BotEap.com• Develop new ideas or products that appeal to your target market.

Website design By BotEap.comHere are 3 ways to make it easy to find your business niche:

Website design By BotEap.com1. Narrow your focus.

Website design By BotEap.comYou’ve heard the saying “Go big or go home?” Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.

Website design By BotEap.comFor example, companies may offer a variety of marketing services. However, they wouldn’t get very far if we just used the keyword “marketing services” on their website or put that term on their business cards.

Website design By BotEap.comInstead, they promote a number of different services on their website, marketing materials, and in the real world, such as branding and marketing consulting, website development, and SEO.

Website design By BotEap.comFocus and you will find your business niche or niches.

Website design By BotEap.com2. Define your target market.

Website design By BotEap.comYou’ll hear this over and over again in marketing advice: finding the right audience is crucial.

Website design By BotEap.comMany business owners make the mistake of trying to be everything to everyone, or launching a website full of content that doesn’t speak clearly to the people they want to reach.

Website design By BotEap.comThink about who wants what you are selling. Are they entrepreneurs? HR professionals? Stay home dads? Tech-savvy millennials?

Website design By BotEap.comOnce you have defined your target audience, you can narrow down and further define your business niche. Plus, you’ll be able to create search engine-optimized content that will attract and inform exactly who you want to buy your products or services.

Website design By BotEap.com3. Know the competition.

Website design By BotEap.comIt is essential to know what kind of competition you are facing when you are defining your business niche. Start with Google.

Website design By BotEap.comSearch for keywords that people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), the competition is high for that keyword or keywords.

Website design By BotEap.comYou’ll probably want to narrow down your niche even more, or find another niche to target. For example, if your niche is corporate fitness training but there is a lot of competition, brainstorm other keywords to optimize your site for, perhaps corporate office training, executive fitness training, and corporate weight training.

Website design By BotEap.comThe trick is to find the balance between low competition keywords that have decent search volume. If you’re the only one using a specific keyword but no one is searching for it, you won’t get the results you want.

Website design By BotEap.comOnce you have defined your business niche, you will be able to market your products or services more effectively.

Website design By BotEap.comYou’ll know your focus, target market, and competition, making differentiating your brand and defining your Unique Selling Proposition (USP) much simpler.

Website design By BotEap.comA good brand strategy takes time and, ideally, professional help to make sure you have everything you need for a clear, concise and compelling brand message.