Website design By BotEap.comBefore you start your SEO strategy, make sure your website is free from technical issues and optimized for search engines! Your on-site optimization helps search engines determine your authority and relevance to search terms and your ranking.

Website design By BotEap.comThe technical audit examines your site for technical issues that may affect your user experience and search engine ranking! Internal link optimization helps examine your site’s link structure, anchor text, and image links for errors and opportunities to optimize.

Website design By BotEap.com#1 – Technical audit
Start with a technical audit of your site to identify any technical issues that may affect website performance and ranking. The technical audit looks at the aspects of your site that are important and identifies where errors occur, including:

• Your site visitors and crawlers have no patience for slow site speed. The faster the better!
• Search engines see links, anchors, and images as factors of website quality.
• Errors in encoding can cause slow response time and server issues that affect overall quality.

Website design By BotEap.com #2 – Website SEO Analysis

Once all technical issues are addressed, proceed to perform an SEO audit of your website:

• Examine issues on the site that are relevant to search engine bots, website quality, and rankings.
• Create a Sitemap.xml and Robots.txt file for your site and tell search engines how to navigate and index your content.
• A temporary redirect, where an old URL is redirected to a new one, is confusing to search engines if you should redirect traffic to a new site with a permanent 301 redirect.
• If you use dynamic URLs, make sure they are search engine friendly, as simple as possible, and have an organized structure, such as http://www.example.com/category/subcategory/service-specific.com
• It is important to have a unique title tag (70 characters) for each page of your website. Engines display the Title Tag in search results, it’s what users will click on to get to your site, so make it count!
• Search engines display the description tag (320 characters) below the title tag in search results, it’s also the text snippet that automatically appears when the URL is shared on social media! As with title tags, your description tags must be unique to each page.
• The H1 header is the most important header on your page and is used by search engines to determine the relevance of your page to searched terms. Make sure you only have one H1 on each of your web pages, any subsequent headers should be H2-H4.
• Every web page should have some high ranking outgoing links to other pages, depending on the amount of content on a page, keep the number of links below 100.
• Image ALT attributes enrich website usability and allow images to rank in results!
• Check the page speed and load time of your site! Sites with low page speed are not user friendly and may be ignored by search engines.
• Use mobile-friendly or responsive web design to make sure your site looks and works great on all kinds of devices! Search engines will also identify your site as mobile-friendly when it ranks in mobile search results. Identify specific aspects of your site that could affect performance on mobile devices.

Website design By BotEap.com #3 – Internal Link Optimization

Carefully optimize anchor text for specific keywords! Search engines look for keywords within the anchor text to understand what a web page is about and how it should be indexed.

• The texts of the links found on your website, and the pages where they are located.
• The total number of pages that have the link text.
• The authority of the link text when used as anchor text
• A series of links to pages that are blocked from crawling (via Robots.txt or the noindex tag).
• Links to pages that are listed as nofollow and will not transmit ‘link juice’.
• Sitewide links are less valuable than links placed in the text and surrounded by thematically relevant words!

Website design By BotEap.com Hiring SEO professionals to perform a full SEO audit of your site will identify specific areas to improve your website’s performance and ranking.