Website design By BotEap.comThe public relations industry continues to evolve. As visual storytelling, digital and social media continue to play a larger role, many marketers are looking to incorporate more tools into their PR war chest.

Website design By BotEap.comHere are some of the most popular trends that could give your business a boost and a heads-up over your competition.

Website design By BotEap.com1. Video, video and video.

Website design By BotEap.comHave you seen a video lately? Activate any social media channel and you will see many of them in all sorts of shapes and variations. Whether on Facebook Live, Twitter Live, Instagram or Snapchat, video is everywhere. And let’s not forget the king of all, YouTube.

Website design By BotEap.comStrategically produced videos give brands and companies more opportunities than ever to connect with customers and prospects.

Website design By BotEap.comHowever, not all productions will work with all audiences. Posting on Facebook is certainly different than creating a segment for YouTube.

Website design By BotEap.comHearings will also feature differences by age, gender, and interest.

Website design By BotEap.comTesting and learning which approaches are most effective will help you determine which channels are best for your audience and give you the best return on investment.

Website design By BotEap.com2. SEO PR.

Website design By BotEap.comSearch engine optimization (SEO) is always crucial for those businesses that rely on Google and other search engines for new clients. However, highlighting press releases with key search terms is a practice that is becoming more popular than ever.

Website design By BotEap.comPress releases should be newsworthy and follow the proper format.

Website design By BotEap.comKeywords can be strategically placed in the release without losing intention or flow.

Website design By BotEap.comIf your business uses press releases as a public relations vehicle, you can increase your ranking by adding important search phrases to your document.

Website design By BotEap.com3. Hit and click journalism.

Website design By BotEap.comBloggers and writers are paid to produce content on a weekly or daily basis. Some even several times a day.

Website design By BotEap.comMany are compensated by the number of visits they receive.

Website design By BotEap.comAs full-time staffing continues to shrink in newspapers and print publications, writers are under greater pressure than ever to produce solid writing that excites their fan base.

Website design By BotEap.comThe companies and public relations professionals who can help in this process are a welcome resource.

Website design By BotEap.comThose who can deliver a good out-of-the-box information package that is on target and on point have an excellent opportunity to generate a high level of media coverage for their clients.

Website design By BotEap.com4. Headline drama.

Website design By BotEap.comAs mentioned above, writers are under increased pressure to produce robust content.

Website design By BotEap.comThey have less time to read and study each and every media argument that is presented.

Website design By BotEap.comEmails with dramatic, funny, and topical subjects are more likely to be read than others.

Website design By BotEap.comMarketers should avoid the bland and adapt their wording accordingly to greatly improve their chances of coverage.

Website design By BotEap.com5. Podcasts.

Website design By BotEap.comPodcasting is gaining popularity as a communications vehicle.

Website design By BotEap.comThe quality and the technology in general have improved a lot compared to previous years.

Website design By BotEap.comMany enjoy listening to podcasts at work, in their car, or relaxing at home. It’s an easy and insightful way to gain industry knowledge, hear from experts, and even appear as a guest.

Website design By BotEap.comKeep in mind that some podcasts have a larger audience than others. Some have between 500 and 1000 listeners or more, reach a very specific audience, and are broadcast on regular radio stations and on multiple platforms.

Website design By BotEap.comIn case you are selected as a guest or create your own, podcasts are an excellent tool to post on your website and on social media.

Website design By BotEap.comBusiness owners can build more credibility and increase web visits by making multiple appearances on various shows.