Website design By BotEap.comBuilding a loyal fan base on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all but the youngest demographic, the 18-24 year olds that marketers commonly refer to as “Generation Z”. But even 49% of Gen Z use Facebook.

Website design By BotEap.comWhy Facebook Live?

Website design By BotEap.comFacebook is driving video more than ever, establishing itself in direct competition with YouTube. But what if you offer a live video and no one shows up? Well, you can record and save the video so those who missed it can watch it whenever they want. But it’s much more exciting to have fans attend and interact with you.

Website design By BotEap.comCreate great content

Website design By BotEap.comAll of your content should be based on the needs of your target audience. Any live videos you plan should be about topics that interest them.

Website design By BotEap.comOffer to answer questions

Website design By BotEap.comTell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel like they “know” you and are a genuine person.

Website design By BotEap.comSchedule regular videos

Website design By BotEap.comDon’t try it just once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join in live or watch the recording when it’s over. If the video doesn’t turn out well, feel free to delete or re-record it to improve the presentation quality or technical aspects.

Website design By BotEap.comMake your videos visually interesting

Website design By BotEap.comStart with an eye-catching image related to your talk. Dress well in something cheerful but not too patterned. Move from time to time. Consider using a background such as a chalkboard or an easel with a notepad. Pay attention to lighting.

Website design By BotEap.comRecord high-quality video and sound

Website design By BotEap.comCheck lighting and sound quality. Invest in a good quality portable microphone. Speak clearly. All your points on the topic you have chosen to speak should be easily heard. You will probably be nervous, but try not to rush.

Website design By BotEap.comBe yourself

Website design By BotEap.comOn social media, people follow people in their niche that they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.

Website design By BotEap.comIntroduce the topic

Website design By BotEap.comIndicate what you will talk about and why it is important. Tell them that you will discuss five main points. Also tell them that you will give the information first and then they can ask questions in the comments section at the end. This will ensure that you don’t get distracted while speaking and you won’t miss any important questions that come up.

Website design By BotEap.comTry different formats

Website design By BotEap.comGo solo for a few videos, then invite a guest speaker to help you out or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.