Website design By BotEap.comAs small business owners, we all see the progress that digital marketing has made in the last decade and how effective it is in building successful businesses. But as digital marketing evolves, will it get to a point where it has nothing new to offer the small business owner and then what will we do?

Website design By BotEap.comWe believe that digital marketing will continue to evolve and continue to offer effective online marketing strategies for businesses of any size, but we are also seeing the latest trends favoring video marketing. From YouTube and Facebook Live, to Snapchat and the upcoming Facebook video maker app, advancements in video marketing are happening rapidly.

Website design By BotEap.comTo back up this claim, we’ve compiled some of the latest video marketing statistics and broken them down by category to show you how effective and important digital marketing can be to your business.

Website design By BotEap.comVideo marketing by volume

1. Website design By BotEap.com82% of Twitter users watch video content on the site.
2. Website design By BotEap.comYouTube currently has more than 1,000,000,000 users.
3. Website design By BotEap.com45% of Internet users watch more than an hour of online content each week.
4. Website design By BotEap.comAlmost 90% of online marketing agencies use digital content.
5. Website design By BotEap.comOne third of online activity is dedicated to watching movies.

Website design By BotEap.comMobile

1. Website design By BotEap.comMore than 50% of digital content online is viewed on mobile devices.
2. Website design By BotEap.com92% of mobile video viewers share videos on their social media pages.
3. Website design By BotEap.com90% of Twitter video views occur on a mobile device.
4. Website design By BotEap.com10,000,000 videos are viewed on Snapchat every day.

Website design By BotEap.comCommitment

1. Website design By BotEap.com51% of digital marketers say that digital content offers the best ROI.
2. Website design By BotEap.comBusinesses using online video content grow revenue 49% faster than non-video users.
3. Website design By BotEap.com59% of online users say they would choose multimedia content over text.
4. Website design By BotEap.comVideo content generates a 157% increase in organic traffic from SERPs.
5. Website design By BotEap.comVideos up to 2 minutes in length get the most engagement.
6. Website design By BotEap.comLanding page video content can increase conversions by more than 80%.
7. Website design By BotEap.com46% of online users take action after seeing an ad.
8. Website design By BotEap.comOnline movie content attracts 3 times more monthly visitors.
9. Website design By BotEap.comCombining media with full page ads increases engagement by 22%.

Website design By BotEap.comAs you can see, video marketing is very effective in engaging your audience online, it is used by more businesses than ever to introduce new products, offer tips and advice on how to use the products, and engage your customers on the go and video. Marketing can increase sales by making your business more successful.

Website design By BotEap.comMarketing trends for 2017

Website design By BotEap.comIt’s 2017, so let’s take a look at the digital marketing trends to watch out for this year. Video marketing is always evolving, so to stay on top, you need to be one step ahead of the competition.

Website design By BotEap.com1. Facebook video

Website design By BotEap.comThere are no surprises. Views on Facebook have risen from 1 billion to 8 billion in the last year. Facebook has invested in video in recent years, with its Facebook Live, which launched just a few months ago. We predict there will be an even greater increase in people uploading, sharing, and discovering media.

Website design By BotEap.com2. Live video

Website design By BotEap.comAs mentioned above, Facebook introduced live video. Brands and consumers have been using Facebook Live to engage with their followers. Twitter teamed up with Periscope to allow users to embed live streams in tweets. 82% of Twitter users say they watch videos on a regular basis. Live video creates a new opportunity.

Website design By BotEap.com3. Video for sales

Website design By BotEap.comAccording to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer to speak with someone on the phone, and 44% prefer to watch a video.

Website design By BotEap.com4. Multi-channel marketing

Website design By BotEap.comSocial media channels have become the best place to share videos and gain exposure. Most consumers watch videos on different devices and different social media platforms.

Website design By BotEap.com5. “Gen Z” (13-24 year old) video apps love visual content.

Website design By BotEap.comGo to Instagram and Snapchat. These apps are at the top of the “must-haves” list. Every day 10 billion videos are viewed on Snapchat and Instagram is becoming more and more focused on videos all the time. Instagram has launched Instagram Stories that allow users to share short videos with their followers.

Website design By BotEap.com6. “Infotainment”

Website design By BotEap.comInfotainment is a new genre of marketing videos. Combine ‘informational’ videos and ‘entertainment’ videos. Consumers need to digest the information you present to them, but also be entertained at the same time. Without entertainment, users will stop clicking.

Website design By BotEap.com7. VR

Website design By BotEap.comVirtual reality headsets are becoming more accessible and marketers take advantage of the immersive environment to capture the full attention of viewers. VR videos are still a gimmick, but in 2017, we predict that VR videos will become a “must-have.”

Website design By BotEap.com8. Email and video

Website design By BotEap.comVideo over email will allow you to keep your emails short and get your message across. Email is always a great way to show your video to viewers (the people on your mailing list).

Website design By BotEap.com9. Micro-targeting

Website design By BotEap.comAdvertising platforms are getting smarter. Users will expect all of your content to be relevant and specific. If not, they will not be interested.

Website design By BotEap.com10. Video and web design

Website design By BotEap.comHaving video content on your website is important too. We hope marketers find ways to integrate video into their web design. If a video is already playing when it hits a website, it encourages users to stick around, reducing the bounce rate and improving SEO.