Website design By BotEap.com“Gentlemen, this is a soccer ball.”

Website design By BotEap.com– Vince Lombardi

Website design By BotEap.comDear Friend,

Website design By BotEap.comI know a little about weight training.

Website design By BotEap.comUnfortunately, I haven’t been able to do much since I fractured my L-5 vertebra in my lower back last year and broke three discs.

Website design By BotEap.comBut I know how to gain muscle and lose fat. (I hope so. I’ve worked in the muscle car niche for 15 years!)

Website design By BotEap.comIt is a strange niche.

Website design By BotEap.comThe truth is that building muscle and strength is not that complicated.

Website design By BotEap.comYou need to lift a lot of weights and eat a lot of the right foods.

Website design By BotEap.comIt is quite simple.

Website design By BotEap.comI didn’t say easy … just simple.

Website design By BotEap.comBut you can’t sell a bodybuilding system that says “lift heavy weights regularly and eat a lot of food.”

Website design By BotEap.comPeople don’t want to hear that. They want to hear that there is some kind of sexy secret, shortcut, magic pill, etc.

Website design By BotEap.comLaunching my first Doberman Dan product last week has been a learning experience. I really didn’t expect to find myself with the same mindset as the bodybuilding market … but it’s there.

Website design By BotEap.comI found that the niche internet marketing, direct response marketing, copywriting, and “how to make money” have a lot in common with bodybuilding.

Website design By BotEap.comIn both markets what REALLY works are tried and true principles. But apparently the market does not want to hear the truth.

Website design By BotEap.comThat’s why all these internet marketing gurus have to INVENT new techniques with attractive names to sell more and more products.

Website design By BotEap.comAnother Gary Halbert story …

Website design By BotEap.comOne of Gary Halbert’s other protégés told me this story. (It was Caleb O’Dowd or Scott Haines … I don’t remember.)

Website design By BotEap.comHalbert attended a seminar a couple of years ago with a lot of different sessions. There was everything from initial mail order sessions to ultra-complicated direct mail regression analysis.

Website design By BotEap.comGuess which one Halbert went to?

Website design By BotEap.comThe mail order class for beginners.

Website design By BotEap.comNow Halbert had been writing copies for almost 40 years at the time. He had written to some of the biggest winners in mail order history.

Website design By BotEap.comWhy would I go to a beginners kind of mail order?

Website design By BotEap.comGary said that if he was forgetting something, there was a 99% chance it was going to be the basics.

Website design By BotEap.comThe great Vince Lombardi

Website design By BotEap.comSoccer great coach Vince Lombardi kicked off each new season with a lecture for both veterans and rookies on the basics of soccer.

Website design By BotEap.comHe literally held up a soccer ball and said, “This is a soccer ball.”

Website design By BotEap.comHe talked about its size and shape, how it can be kicked, carried or passed.

Website design By BotEap.comThen he would take the team out onto the field and say, “This is a soccer field.”

Website design By BotEap.comHe led them around the field, describing the dimensions, shape, rules, and how the game is played.

Website design By BotEap.comHe apparently did it every year … even after the Green Bay Packers became NFL champions and won the first two Super Bowls ever played.

Website design By BotEap.comCan you imagine how “basic” and boring that must have sounded to their veteran players?

Website design By BotEap.comLombardi apparently believed that no matter how advanced his veteran players were, they still needed to be trained in the basics.

Website design By BotEap.comPerhaps that explains why Vince Lombardi was one of the most successful coaches in football history.

Website design By BotEap.comDo you really KNOW it?

Website design By BotEap.comYou see, there are many “experts” on the web who share their “knowledge”.

Website design By BotEap.comTheir “knowing” consists of repeating things they have heard other people say … or things they have read in a book.

Website design By BotEap.comOr worse, repeating like parrots what they have read online other person repeating things they have heard other people say.

Website design By BotEap.comEverything I share with you on this site are things that I HAVE LIVED. I have the scars of battle to prove it.

Website design By BotEap.comSure, I originally discovered the principles and concepts from books, seminars, or other people. But I didn’t really start learning until I started DOING IT.

Website design By BotEap.comEvery time I hear someone say they already know what I’m teaching … that almost always means they may have heard or read it before … but they never actually HAVE.

Website design By BotEap.comAnd if you haven’t … you don’t know.

Website design By BotEap.comMany people in this niche think they know the basics, so they set out to chase the next biggest “secret.”

Website design By BotEap.comAnd there is no shortage of people willing to sell you their “marketing fantasy” for big bucks.

Website design By BotEap.comUnfortunately, these poor souls are chasing fantasies that are never going to work out.

Website design By BotEap.comIf Gary Halbert spent his career focusing on the basics, what makes you think you don’t have to?

Website design By BotEap.comThe 3 ways to earn money

Website design By BotEap.comAs I said in my “Master Formula for Success”, there are really only 3 ways to make money and grow your business.

Website design By BotEap.com97% of business owners only focus on one of the three. The few who “get it” and focus equally on all three experience gigantic increases in their income.

Website design By BotEap.comBut let me be totally transparent with you …

Website design By BotEap.comThe master formula for success is not sexy. It is not a “magic pill”.

Website design By BotEap.comIt is based on decades of tried and true principles that WORK handsomely.

Website design By BotEap.comThe bad news is … it takes work. (Gasp!)

Website design By BotEap.comYes, you have to implement the Master Formula for Success (or any basic marketing principles, for that matter) if you want the results.

Website design By BotEap.comIf you read it or study it, then you don’t really to know that.

Website design By BotEap.comI’ve noticed that a lot of the younger, newbie guys in this niche (especially those who are IM guru disciples) don’t really know the basics of direct response.

Website design By BotEap.comThey are always chasing fantasies in search of the newest “secrets”.

Website design By BotEap.comThe truth is, there are very, very few new discoveries and secrets in direct response marketing.

Website design By BotEap.comIn fact, you can learn the basics of direct response in one weekend.

Website design By BotEap.comAnd it will only take you a lifetime to master it.

Website design By BotEap.comSo stop chasing your fantasies and believe the “magic pill” myth.

Website design By BotEap.comFocus on the basics of direct response. They will take you where you want to go.

Website design By BotEap.comIf it’s good enough for Gary Halbert, it’s good enough for the rest of us.

Website design By BotEap.comAll the best,

Website design By BotEap.comDoberman Dan