Website design By BotEap.comHow to Create an Effective SEO Strategy for Your Business Website

Website design By BotEap.comLast week I talked about what voice search technology means for your business. It is such an important topic that I decided to write a second part related to SEO this week.

Website design By BotEap.comFrom the Google Assistant to Siri, people are talking instead of typing to search online more than ever.

Website design By BotEap.comAccording to Location World, more than 40 percent of adults used voice search on a daily basis in 2016. ComScore estimates that more than 50 percent of searches will be voice-based by 2020.

Website design By BotEap.comIt makes sense: it is much easier to ask a question than to write it. And it lets you multitask while driving, cooking, or walking.

Website design By BotEap.comThis is not a fad, or something you should ignore; If you want to get ahead and stay ahead of the competition, now is the time to do it.

Website design By BotEap.comThis is what you should focus on:

Website design By BotEap.comIs about rent, rent, rent

Website design By BotEap.comOn last week’s blog, I covered the importance of using local keywords to attract visitors and customers. Using these locally targeted keywords is a big part of any SEO strategy for your website.

Website design By BotEap.comVoice-related mobile searches are three times more likely to be done locally. People are searching for what’s close right now, so the more specific you can be with your keywords and copy, the more likely they are to find it.

Website design By BotEap.comUse your location with keywords as often as you can, and don’t forget to keep your Google My Business page and Yelp page up-to-date with your current information; These results are also displayed, not just your web content.

Website design By BotEap.comBe more natural

Website design By BotEap.comWhat someone types in a search bar will be different from a spoken query. For example, if I want to find a hotel near Toronto airport, I would type something like “hotels near Toronto airport” in the search bar.

Website design By BotEap.comHowever, if I am talking about my search, it would be more like “what hotels are near the Toronto airport?”

Website design By BotEap.comGoogle is looking for natural language, so you’ll have to think about the types of questions people might ask that include your target keywords.

Website design By BotEap.comIncorporate long-tail and conversational keyword phrases into your content as much as possible.

Website design By BotEap.comSome great ways to create natural content include:

Website design By BotEap.com• About and FAQ pages

Website design By BotEap.com• Blogs and articles

Website design By BotEap.com• Answer questions in the Questions and Answers section of Google My Business.

Website design By BotEap.com• Provide as much information as possible to Google My Business and Yelp, including business hours, products or services offered, parking, delivery or shipping options, and more.

Website design By BotEap.comPoint to featured snippets and people ask too

Website design By BotEap.comBoth Google Home and the Google Assistant read featured snippets when answering queries, so you want to get to the top!

Website design By BotEap.comFeatured Snippets are selected search results found in a box at the top of Google’s organic results.

Website design By BotEap.comGoogle wants to give users the best answer, so it is essential that you answer the questions clearly and update your website with a fresh, attractive copy on a regular basis.

Website design By BotEap.comResearch shows list responses have performed very well on featured snippets. The more conversational responses your site and online profiles contain, the better your chances of being featured in this coveted location.

Website design By BotEap.comThe same goes for “People also ask”. You may have seen this popup when you type or say a question. Look at the example below: I asked him, “Where are the best boutiques in New York?”

Website design By BotEap.comBelow the top results, there is often a “People ask too” section. Each of those drop-down menus answers a related question using well-optimized blog or website content.

Website design By BotEap.comCreate a copy for a ninth grade reading level

Website design By BotEap.comRegardless of what your company offers, it’s never a good idea to write overly technical or jargon-filled texts. It does not benefit the user and it does not benefit your SEO.

Website design By BotEap.comResearch shows that content written at a ninth-grade reading level or lower appears more often as a result of speech. You can use a tool like Flesch-Kincaid Grade Level to determine what grade your content is at and adjust accordingly.

Website design By BotEap.comIt’s not about simplifying your site, it’s about answering questions concisely and clearly rather than filling your web pages with unnecessary language that will only confuse search engines and search engines.

Website design By BotEap.comFocus on adding these strategies to your marketing efforts to increase traffic, leads, and sales as adoption of this exciting technology continues to grow. The more you focus on optimizing voice search now, the better results you’ll get in the long run.