Your guide to content marketing
Website design By BotEap.comIf you have a good level of English and like to write, you might consider taking care of the content for your site or blog yourself. However, there is much more to content marketing than having a love of writing. This is why it would be wise to turn your content over to professional copywriters.
Why hire a copywriter?
Professional copywriters know how to engage your audience while also making sure your content is optimized for search engines. Website design By BotEap.comIt is useless to have products or services that stand out if people do not know about them. You could write about what you offer and people might understand it, but do search engines? When writing with search engines in mind, you should include your keywords, but make sure that the content also makes sense to those who read it. Website design By BotEap.comYour keywords are how search engines know what you are offering. For example, if you sell dog treats, your keywords would be “dog treats” and “dog treats.” These keywords would be inserted into the content, but they must be natural. Website design By BotEap.comYou should also be careful not to overload your content with keywords, as this works against you. A professional copywriter knows how to write for both readers and search engines, giving you the best possible chance of ranking higher in search engines. Website design By BotEap.comA good UK copywriter will be able to research and write on any topic and will be able to offer a variety of services such as blog posts, long articles, reviews, press releases and more. Once you’ve found a good copywriter, be sure to stick with it, it’s worth its weight in gold. Their services typically include:
What is content marketing?
Content marketing is taking over from traditional marketing. In short, it’s an approach that focuses on creating and distributing content that is consistently valuable and relevant to your business. Website design By BotEap.comBy uploading consistent content to your blog or site, you engage visitors and convert them into customers. Website design By BotEap.comThe content you upload should always be valuable to readers, for example by answering questions and queries they have.
Who uses content marketing?
Content marketing is used by almost every marketer, including some of the biggest names and companies. It works well for both large and small businesses, along with sole proprietorships. Website design By BotEap.comTo learn how John Deere makes content marketing work for them, watch the video below. Website design By BotEap.comGood content helps keep visitors on your site, converts visitors into customers, and therefore increases sales.
Get higher rankings in search engines
Great content helps your business rank higher in search engines. Google’s mission is to provide the most reliable and relevant information out there. Therefore, any content you place on your website must be trustworthy and relevant. Website design By BotEap.comNot only does it have to be relevant and trustworthy, it also has to be consistently submitted to Google and other search engines. Yes, consistent content is a key factor in getting higher search engine rankings.
Keywords and long-form content
We’ve briefly mentioned the importance of using keywords and phrases in your content and here we talk a bit more about that. Website design By BotEap.comWhile it is important to have relevant and trustworthy content, with keywords, the length of the content is also important. This is called long-form content, and we’re talking a few thousand words, around 3,000 of them. Website design By BotEap.comBy having long-form content on your blog or website, you can rank well for multiple keywords. Website design By BotEap.comYou also have a much better chance of getting a “featured snippet” in the Google search engine. This position is one of the most coveted that copywriters and webmasters aim to achieve, as it can do wonders to attract readers and clients. Website design By BotEap.comConsidering keywords and phrases, you should also focus on long-tail keywords. A typical keyword might be “dog treats.” A long-tail keyword could be “cheap dog treats uk” or “buy dog treats online uk”. Website design By BotEap.comIt can be hard to rank high if you’re selling something that has strong competition, but you have a better chance of ranking high for long-tail keywords. These are keywords that people type into search engines when looking to make a purchase. Website design By BotEap.comYou can improve this if you have a physical store by including the region you serve. For example, “buy dog treats online in London” or “buy dog treats online in Ealing”.
Reuse existing content to classify it
You may already have some content written on your site or blog, but it doesn’t rank highly on Google. Don’t let this content go to waste; instead, you can reuse it to make it work for you. Website design By BotEap.comA good copywriter will be able to take that existing content and rewrite it, adding more content if necessary to meet the guidelines above for a long-form article and/or adding keywords and long-tail keywords. Website design By BotEap.comSome factors why your content might not rank well include:
Backlinks are important for ranking a website in search engines, but did you know that internal links also play an important factor? Website design By BotEap.comYou must include internal links to specific pages on your website. Google chooses whether your site will appear in the SERPs based on internal links. Internal links can help search engines better index your website. Website design By BotEap.comWrite good content and there will be a better chance of other highly rated sites linking to you and this is called back links. The more bank links you have, the better your site will be seen in the eyes of Google and other search engines.
Images used in content marketing
While the words and length of your content are important, just as important is making your articles and posts easy to read and relevant to readers. With this in mind, you should include high-quality images. Website design By BotEap.comImages are also good for search engines, if you implement them correctly. Practices to remember include:
Long story short, you should now have a better idea of why there are professional copywriters like us. Website design By BotEap.comWe can help you engage your audience and boost your website in the search engine rankings by considering all of the above and more in your content. Website design By BotEap.comHead over to the website and use our contact form to let us know what you need, from a 500 word blog post to a long 3000+ word article with keywords.
Why hire a copywriter?
Professional copywriters know how to engage your audience while also making sure your content is optimized for search engines. Website design By BotEap.comIt is useless to have products or services that stand out if people do not know about them. You could write about what you offer and people might understand it, but do search engines? When writing with search engines in mind, you should include your keywords, but make sure that the content also makes sense to those who read it. Website design By BotEap.comYour keywords are how search engines know what you are offering. For example, if you sell dog treats, your keywords would be “dog treats” and “dog treats.” These keywords would be inserted into the content, but they must be natural. Website design By BotEap.comYou should also be careful not to overload your content with keywords, as this works against you. A professional copywriter knows how to write for both readers and search engines, giving you the best possible chance of ranking higher in search engines. Website design By BotEap.comA good UK copywriter will be able to research and write on any topic and will be able to offer a variety of services such as blog posts, long articles, reviews, press releases and more. Once you’ve found a good copywriter, be sure to stick with it, it’s worth its weight in gold. Their services typically include:
- Research topics;
- Writing;
- understanding of search engine optimization;
- Proofreading;
- Projects management;
- Upload content to WordPress blogs;
- Supply of images;
- Social media updates.
What is content marketing?
Content marketing is taking over from traditional marketing. In short, it’s an approach that focuses on creating and distributing content that is consistently valuable and relevant to your business. Website design By BotEap.comBy uploading consistent content to your blog or site, you engage visitors and convert them into customers. Website design By BotEap.comThe content you upload should always be valuable to readers, for example by answering questions and queries they have.
Who uses content marketing?
Content marketing is used by almost every marketer, including some of the biggest names and companies. It works well for both large and small businesses, along with sole proprietorships. Website design By BotEap.comTo learn how John Deere makes content marketing work for them, watch the video below. Website design By BotEap.comGood content helps keep visitors on your site, converts visitors into customers, and therefore increases sales.
Get higher rankings in search engines
Great content helps your business rank higher in search engines. Google’s mission is to provide the most reliable and relevant information out there. Therefore, any content you place on your website must be trustworthy and relevant. Website design By BotEap.comNot only does it have to be relevant and trustworthy, it also has to be consistently submitted to Google and other search engines. Yes, consistent content is a key factor in getting higher search engine rankings.
Keywords and long-form content
We’ve briefly mentioned the importance of using keywords and phrases in your content and here we talk a bit more about that. Website design By BotEap.comWhile it is important to have relevant and trustworthy content, with keywords, the length of the content is also important. This is called long-form content, and we’re talking a few thousand words, around 3,000 of them. Website design By BotEap.comBy having long-form content on your blog or website, you can rank well for multiple keywords. Website design By BotEap.comYou also have a much better chance of getting a “featured snippet” in the Google search engine. This position is one of the most coveted that copywriters and webmasters aim to achieve, as it can do wonders to attract readers and clients. Website design By BotEap.comConsidering keywords and phrases, you should also focus on long-tail keywords. A typical keyword might be “dog treats.” A long-tail keyword could be “cheap dog treats uk” or “buy dog treats online uk”. Website design By BotEap.comIt can be hard to rank high if you’re selling something that has strong competition, but you have a better chance of ranking high for long-tail keywords. These are keywords that people type into search engines when looking to make a purchase. Website design By BotEap.comYou can improve this if you have a physical store by including the region you serve. For example, “buy dog treats online in London” or “buy dog treats online in Ealing”.
Reuse existing content to classify it
You may already have some content written on your site or blog, but it doesn’t rank highly on Google. Don’t let this content go to waste; instead, you can reuse it to make it work for you. Website design By BotEap.comA good copywriter will be able to take that existing content and rewrite it, adding more content if necessary to meet the guidelines above for a long-form article and/or adding keywords and long-tail keywords. Website design By BotEap.comSome factors why your content might not rank well include:
- The content is too short;
- You may not have enough keywords or phrases for search engines to detect;
- There may be too much competition for a certain keyword/keyphrase;
- Different keywords could help your content rank higher.
Backlinks are important for ranking a website in search engines, but did you know that internal links also play an important factor? Website design By BotEap.comYou must include internal links to specific pages on your website. Google chooses whether your site will appear in the SERPs based on internal links. Internal links can help search engines better index your website. Website design By BotEap.comWrite good content and there will be a better chance of other highly rated sites linking to you and this is called back links. The more bank links you have, the better your site will be seen in the eyes of Google and other search engines.
Images used in content marketing
While the words and length of your content are important, just as important is making your articles and posts easy to read and relevant to readers. With this in mind, you should include high-quality images. Website design By BotEap.comImages are also good for search engines, if you implement them correctly. Practices to remember include:
- Put a description in the alternative text, preferably using your main keyword;
- Use a hyphen in image filenames to separate keywords;
- Include a caption on the image that includes relevant details.
Long story short, you should now have a better idea of why there are professional copywriters like us. Website design By BotEap.comWe can help you engage your audience and boost your website in the search engine rankings by considering all of the above and more in your content. Website design By BotEap.comHead over to the website and use our contact form to let us know what you need, from a 500 word blog post to a long 3000+ word article with keywords.