Website design By BotEap.comThink about it. Your elevator speech and your personal brand are codependent. The two share a mission-critical goal: to create a positive and memorable first impression of you and your company when you meet with personal and professional contacts. The all-important self-introduction known as the elevator pitch is, though short and simple, yet your most important marketing tool, because it’s often the way people first meet you and your business.

Website design By BotEap.comFrom the first line to the final sentence, your elevator pitch is the first step in communicating your personal brand. Your content should be clear and concise, and persuade people that you are worth knowing and doing business with. Create a brand pitch by choosing two or three of your products or services to use as talking points. Then pitch, edit, and rehearse. Like a singer or musician, memorize the melody of the song that is your elevator speech and improvise as needed.

Website design By BotEap.comAlso like making music, your delivery is just as important as the content. Polish your presentation by speaking in a pleasant, energetic tone of voice. Display a welcoming and friendly demeanor as you greet people with a smile, as you stand tall and maintain eye contact, as you extend your right arm to initiate a firm, comfortable handshake and say their name.

Website design By BotEap.comNetworking is a 365-day-a-year activity and your elevator pitch can be easily tailored to fit any context, whether you’re at a party or on a business show. Purely social events usually don’t require mentioning your business life, unless the topic comes up a bit later, while you’re chatting with your new acquaintances.

Website design By BotEap.comWhat matters most is that your presentation ensures that you are perceived as competent, credible and authentic. When presenting your professional role, use easy-to-understand, jargon-free language when succinctly describing two or three of the products or services you offer (What are you doing) that provide solutions to the problems that their clients encounter and must solve (Why do you do it). Depending on who you meet with, you may choose to disclose the types of organizations you work with (who do you do it for) and the derived value (benefits and results) when clients work with you.

Website design By BotEap.comJeff Bezos, the founder and CEO of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.” Take the time to develop an elevator pitch that creates a first impression that builds trust with prospects and referral sources, one that serves as an effective first point of contact for your personal brand.

Website design By BotEap.comThank you for reading,

Website design By BotEap.comKim